Michael Corbett is the author of the best-selling book The 33 Ruthless Rules of Local Advertising and co-author of The Entrepreneurial Conversation. From early on and for the past several decades, Michael and his business partner and contributing author, Dave Stilli, have presented training workshops nationwide on the principles of successful local advertising to marketing experts, advertisers and salespeople.marketing compass 33 Rules 

Michael and Dave have both held executive and ownership positions in retail companies, advertising agencies and media corporations, so they have observed the process of local advertising from all possible sides.

Frequent keynote speakers at business conventions, broadcast associations and retail organization conferences, Michael and Dave have advised enterprises from Fortune 500 companies to independent businesses of all sizes and types.

What Michael has learned over the decades about what works and what doesn’t in local advertising is revealed in The 33 Ruthless Rules of Local Advertising.

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The 33 Ruthless Rules of Local Advertising  - Michael Corbett
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Why Advertise?

  • Attract New Customers
  • Retain Current Customers
  • Employee Morale


If I would have had this book years ago, I could have saved thousands of dollars in wasted advertising. This book teaches you how to spend you dollars effectively to grow your business.
Ginger Nimmons Parcher

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